Lower-carbon AI: An energy-first playbook for data centres

September 16, 2025

Ian Shearer, Managing Director APAC & EMEA in Energy & Sustainability Solutions

Ian Shearer, Managing Director, APAC & EMEA at Park Place Technologies, features in a guest post in the tech and energy publication; Energy & Sustainability Solutions.

In the guest post, titled ‘Lower-carbon AI: An energy-first playbook for data centres,’ Ian explores how AI adoption in data centres will largely depend on selection of a data centre cooling strategy, efficient energy paths and implementation of a circularity programme for hardware assets.

Ian concludes that an energy-first plan does not hinder AI adoption but prevents rework which in turn ensures data centre stability, reduced energy and heat waste, ensures data protection via a circularity programme, and recovers monetary value.

You can read the article, here; https://essmag.co.uk/lower-carbon-ai/

About the Author

Simon Bitton, Sr. Director, Marketing, EMEA & APAC

Simon is responsible for driving the full mix of multi-channel marketing activities, sales and operations support on behalf of Park Place Technologies internationally across the EMEA, APAC and LATAM regions, working with customers and channel partners on new business development, marketing communications, sales & marketing initiatives and market research. He brings 20+ years of deep experience to his position, honed over the course of his work in a variety of service sector roles, 12+ years spent in the technology sector.